September 29, 2020


We, Deliver

Najma Ismail: The lady chosen to replace Pauline Njoroge at Tourism regulatory body

Najma Ismail, a seasoned journalist with close to two decades’ experience, has been chosen to replace embattled social commentator Pauline Njoroge as a Board member of the Tourism Regulatory Authority.

The journalist who
describes herself on her Twitter bio as a “champion for change” is the current External
Affairs/Editorial Liaison Manager at Kenya’s oldest media house, the Standard

Her rise to the top
is a tale of resilience and patience.

Ismail began her
journalism career at Iqra FM in early 2000s, where she worked as a newscaster
and reporter before joining Sound Asia FM in the same capacity.

In 2006, Ismail
joined Radio Africa Group as a news announcer and reporter for the stable’s two
English radio stations Classic 105FM and Kiss FM.

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In 2013, Ismail
crossed over to Mombasa Road (Standard Group), where she was hired as a TV news
anchor for KTN. Most times, she broadcast the lunchtime news bulletin.

In September 2016,
Ismail announced on Facebook that she was taking a break from broadcast
journalism, an announcement that many of her fans understood to be her goodbye
message to them, believing she was quitting Standard Group.

The journalist,
however, swiftly clarified that she was taking a break from anchoring news
because she “had gotten dental braces, which couldn’t allow her to read news
while wearing them”.

The break, she said,
would last two years. She was, thereafter, elevated to the position of External
Affairs/Editorial Liaison Manager at Standard Group, a position she currently

In August 2019,
Najma Ismail was appointed the Education Goodwill Ambassador by the Kenya
Education Fund (KEF), a non-governmental organization that gives high school
scholarships to financially challenged students.

“As an employee of
the Standard Group, I am humbled and honoured to have been chosen by the Kenya
Education Fund (KEF) team to become part of their noble cause of providing
educational support to the less privileged. I am drawn to the impact KEF has on
our country — giving Kenyans access to quality education to improve
communities and break the cycle of poverty,” she wrote on Facebook on August
15, 2019.

KEF said they
settled on Ismail as a Goodwill Ambassador because of her professionalism and commitment
to the empowerment of women.

“As an influential
role model in both her personal and professional life, in pursuit of women’s
empowerment and gender equality, KEF is uniquely privileged to have her in our team.
Welcome Najma!” said KEF in a statement then.

Najma undertook her
O-levels at the Aga Khan High School and later joined Griffins College for
computer studies. She enrolled at the University of Nairobi for a diploma in
Public Relations. She, thereafter, pursued a Bachelor’s Degree in Journalism at
the Kenya Methodist University (KEMU).

She says her hobbies
include: watching movies, swimming, sampling various restaurants and spending
time with her family. She has managed to keep information about her private
life extremely private as it can get.

Ismail has — in the
past — been featured among Top 30 Muslim Achievers in Kenya.

On Saturday, August
8, 2020 Tourism minister, Najib Balala, appointed her to the Tourism Regulatory
Authority Board as a member for a three-year term after the original occupier
of the post, Pauline Njoroge, was removed over her past comments about the
importance of the Nairobi National Park to the Kenyan economy.

Njoroge had stated
on Facebook that she saw no significance of the city animal park.

“It does not make
sense that in a congested city like Nairobi, we can afford to have acres and
acres of land in the name of a park when the commercial capital is literally
bursting with people,” Njoroge said in a previous Facebook post, a statement
which led to the revocation of her August 7, 2020 appointment to the Tourism body.

“I am revoking
Pauline Njoroge’s appointment as a Board member of the Tourism Regulatory
Authority because we have just seen what she had tweeted in the past — that
Nairobi National Park was useless. We do not want to be associated with such
people and such thinking,” Balala was quoted as saying in an August 8 Tourism
ministry press release.

“Pauline Njoroge’s position, [as a result] is, taken over by Najma Ismail,” added the CS.

The post Najma Ismail: The lady chosen to replace Pauline Njoroge at Tourism regulatory body appeared first on K24 TV.